Gabriel D. W. Wollenburg

With the deliberate application of well-established best practices, every company can benefit from successful inbound marketing strategy without resorting to hassling their customers with unwanted emails.  Also: fun. 

Helping organizations improve and grow through marketing automation is what I do

Current Position

MARKETING AND COMMUNICATIONS DIRECTOR | BETHESDA LUTHERAN COMMUNITIES

  • At Bethesda Lutheran Communities, I developed an online lead generation campaign that increased our social media engagement rates by over 700 percent, generating significant leads for staff recruitment and funds development.
  • Using those leads (and more), We launched an email campaign that raised over $103,000 in online-giving in October, November, and December of 2016.
  • Led the development of the Shared Home Living productline and launch.
  • Led a team that rebuilt Bethesda’s website to become user focused and empowers inbound tracking and customer funneling.

Skills, Abilities and Accomplishments.

DIGITAL EXPERTISE

  • Integrated the organization’s contact and fundraising database in with a state of the art email service platform to facilitate inbound marketing automation.
  • Led a team that rebuilt Bethesda’s website to become user focused and empowers inbound tracking and customer funneling.
  • Led the social media team that developed an organic content strategy which increased Facebook followers by 3000 over 18 months.
  • Helped to develop of a successful social media and online campaign in 2015 and 2016, which increased social media engagement by more than 700 percent.

COMMUNICATION

  • I revamped many of Bethesda’s marketing communications channels by gaining ground-up agreement on method and deployment.
  • Envisioned, launched and created several internal and external newsletters which increased communication between staff and clients spread across 14 states.
  • Successfully coordinated and launched internal “Dollars for Denim” giving campaign, which continues today had has raised over $10,000 for people with intellectual and developmental disabilities and their support teams.

MEDIA AND ONLINE SPECIALIST | ROGERS MEMORIAL HOSPITAL | SEPT. 2006 – MAY 2009

  • Served as marketing and communications representative on strategic rebranding committee launched rebranding internally and externally along with revamped inbound strategy.
  • Facilitated an earned media strategy that converted into significant value for the organization regarding media, exposure, and revenue.
  • Launched project tracking system ensured internal customer service satisfaction among six unique residential specialties, each lead by its a medical director.

NEWS EDITOR – OCONOMOWOC FOCUS | JOURNAL COMMUNITY PUBLISHING | OCT. 1999 – SEPT. 2006

  • Lead a staff of four while publishing an award-winning twice-weekly daily newspaper. Trained and developed new reporters – many of whom have had successful careers in journalism all over the world
  • Through marketing and tactical content practices, I maintained the growth of the paper while all other papers in the group were shedding readership.

Education

BA ENGLISH | MAY 1997 | UNIVERSITY OF WISCONSIN-WHITEWATER

  • Major: English Writing
  • Minor: Journalism
  • Related coursework: Mass Communication, Public Relations, Broadcast and Print Journalism, Prose Dynamics, Technical and Creative Writing

Certifications

Hub Spot Academy